Despite significant growth in wealth and giving over the past decade, advancement shops continue to rely on precariously small numbers of individuals to sustain their major gift pipelines. Portfolio stagnation and insufficient prospect penetration mean that a massive pool of high-potential donors remains untapped.
This toolkit will help you implement the practices outlined in the study, New Frontiers in Pipeline Development, to maximize major gifts from overlooked prospects and revitalize your major gift pipeline.
Use these tools to:
- Incentivize MGOs to qualify more of their assigned prospects
- Boost the pace at which MGOs move prospects through their portfolios
- Soften the ‘cultivation cliff’ for tomorrow’s prospects
Explore the Roadmap
This resource is a part of the Develop Your Major Gifts Pipeline Roadmap. Explore more resources on the full roadmap.
This resource requires EAB partnership access to view.
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Learn how you can get access to this resource as well as hands-on support from our experts through Advancement Advisory Services.
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