Principal Gift Infrastructure Maturity Assessment

Principal gifts are driving a growing share of fundraising success, yet many higher ed advancement teams lack the infrastructure to consistently identify, cultivate, and close transformational donors. As expectations rise—from faster cultivation timelines to more sophisticated donor engagement—informal processes and overstretched leadership leave colleges and universities at risk of missing high-value gift opportunities.

Use EAB’s Principal Gift Infrastructure Maturity Assessment to quickly evaluate whether your team has the systems, staffing, and strategies in place to support sustained principal gift growth.