Strategic Enrollment Management Plan Framework
Free download to boost enrollment
Colleges and universities face an increasingly competitive and uncertain landscape. To succeed, institutions must implement a future-oriented Strategic Enrollment Management (SEM) Plan that is actionable, measurable, and aligned with institutional priorities. Â
Based off EAB’s extensive SEM research, this framework guides college leaders through the most critical planning steps, helping them analyze trends, assess market opportunities, and prioritize high-ROI strategies for long-term success.Â
Download the Free SEM Plan Framework Now
Once you’ve completed the framework template, send your Strategic Leader your Implementation Timeline to receive best practices tailored to your institution’s goals.Â
Why use the strategic enrollment management plan framework?
The Strategic Enrollment Management Plan Framework assists you in developing a holistic understanding of your enrollment environment helping you adjust to changing enrollment trends and institutional needs. It is designed to serve as an active document across the life of your SEM plan.
What’s inside the framework?
Analyze the forces impacting the enrollment landscape
Economists expect the higher ed landscape will change dramatically over the next five to ten years. In order for community colleges to remain solvent, they have to be aware of and strategize specifically for these changes.Â
Assess potential market segments to determine ROI
As the enrollment environment becomes more competitive, enrollment efforts must become more targeted. To succeed in this climate, assess potential market segments to inform resource prioritization.
Prioritize high ROI opportunities to hit enrollment goals
A one-size fits all plan has failed to create change or adequately serve students. Colleges must have a more targeted approach that incorporates trade-offs and prioritization around the students they recruit and the messages they send into the market.
Once you’ve completed the framework template, send your Strategic Leader your Implementation Timeline to receive best practices tailored to your institution’s goals.
More Resources
Benchmarking Graduate and Online Enrollment
Benchmarking the Enrollment Office
