University Research Partners (URP) is the survey research division of EAB that provides our partners with research capabilities to support each stage of the recruitment and enrollment process. URP services use web-based online surveys to harness the advantages of access, speed, and efficiency. The result is strategic research that uses demand analyses to provide competition insights and guide market positioning and communication campaigns.
The research is designed to provide strategic direction for the programs colleges and universities undertake to improve their acquisition and retention of students. Each study is timed to coincide with the varied opportunities and challenges enrollment managers encounter in their work related to student search, application, enrollment, and retention.
Spotlight: Key program offerings at a glance
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Transition Point Analysis Studies
Tailored to guide the recruitment and retention goals of our college and university clients through students’ progression from one stage to the next in the admission funnel
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Tuition Pricing and Elasticity Studies
Designed to evaluate the elasticity of tuition pricing and determine the potential response to different tuition levels and the influence of pricing on students’ enrollment decisions
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Strategic Issue Analysis Studies
Customized for the unique needs of institutions facing uncontrollable factors in the external environment and/or internal decisions regarding programs and other factors affecting enrollments
Additional survey offerings
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Admitted Student Study
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Campus Climate Study
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Communication Preferences Study
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Event Evaluation Study
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New College Freshmen Study
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Non-Applicant Study
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Perception Study
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Program Demand Study
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Student Retention Study
More Resources
Is Your Student Search Strategy Keeping Pace?
The AI Search Readiness Scorecard for Higher Ed
