Infographic
Annual giving’s critical role in the journey to major gifts
How early engagement builds long-term donor value
A strong major gift pipeline does not start with major gift officers. It starts years earlier with consistent annual giving that attracts new donors, builds trust, and creates clear pathways for growth.
This infographic illustrates how annual giving supports every stage of the donor journey, from first gift to leadership upgrades and ultimately major gifts. It highlights why institutions that underinvest in annual giving often struggle with stalled pipelines, donor concentration risk, and staff burnout.
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Infographic
Becoming a priority for today’s donors
Based on findings from EAB’s 2026 Advancement Leaders Survey, this infographic explores what advancement leaders believe is holding…
Advancement Marketing Services
Video
Inside EAB Roundtables: Why Advancement Leaders Keep Coming Back
Join EAB's Advancement Roundtables session for focused conversations on the challenges that matter most to advancement leaders.
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Tool
Assess Your Stewardship Practices
This audit helps you evaluate your current practices across engagement, ownership, and donor progression—so you can identify gaps…
Advancement Marketing Services