Insight Paper
Benchmarking the Enrollment Office
Findings from a National Survey of Admissions Teams
In late 2024, EAB surveyed enrollment leaders at more than 180 institutions nationwide to learn about key aspects of their operations and strategy. Our report based on the survey findings provides benchmarks you can use to see how your own resource allocation, priorities, and performance stack up.
Also included in the report are higher-level insights that the survey responses gave us into trends and patterns shaping today’s admissions practices.
Categories of topics addressed in the survey include:
- Organizational structure
- Budget and staffing, including salary ranges
- Enrollment objectives, including the most common reasons for missed goals
- Student-recruitment practices
More Resources
Tool
Is Your Student Search Strategy Keeping Pace – or Falling Behind?
Assess your student search strategy and uncover opportunities to reach right-fit students more effectively.
Appily
Infographic
3 ways to reduce manual enrollment work and boost staff capacity
Reduce manual enrollment work with centralized student records, automation, and AI-powered outreach to boost staff capacity and improve…
Navigate360 Enrollment CRM
Research Report
Examining Pre-Baccalaureate Summer Program Design
This report explores key considerations for developing pre-college summer programs, including target audiences, program design, staffing, infrastructure, and…
Higher Education Strategy Forum