Crafting an effective communications strategy is becoming increasingly complex. Today’s high school students, the first generation of true digital natives, have multifaceted and shifting preferences. They are online nearly constantly, yet they still value traditional forms of communication highly. They are quick to adopt new communication platforms, and quick to leave them. Furthermore, this generation can be difficult to engage: having grown up surrounded by social and digital media, they are masters at filtering out information that they deem irrelevant.
To help our partner colleges and universities better understand this complicated landscape, EAB Enrollment Services recently surveyed over 9,000 high school students about their communication preferences and behaviors. As the white paper explains, their responses reveal clear trends and opportunities for improving student engagement.
In this Report you’ll discover:
- How students’ social media preferences have changed within the past two years
- Which channels matter most in students’ search for information about colleges and universities
- Whether students are receptive to website-based chat
- How communication preferences vary across student demographics
- When colleges should begin contacting students
More Resources
The Great Opt-Out
Understanding the High School Counselor Perspective
