Supporting Parents of First-Generation Students
This white paper is the first installment in a four-part research series, Blueprint for Enrolling a Diverse Student Body, about how to identify, engage, and recruit students from underrepresented populations.
Parents are key influencers on college enrollment for all students, but the parents of first-generation students are less likely to expect their children to enroll in college than parents with postsecondary experience. Even when parents want to be involved, logistical barriers and gaps in social capital prevent the families of first-generation students from supporting students throughout the admission process.
Download the entire publication or explore the four best practices below to increase first-generation student enrollment by engaging their parents.
After-hours Campus Tours
Campus tours are both an important part of how families assess fit and a key way for EMs to predict yield. However, campus tours are often inconveniently scheduled for working-class families who may have unavoidable work commitments during the typical weekday timing of tours.
To ensure all families can attend a campus tour, Point Loma Nazarene University began offering a monthly evening tour, the Sunset Tour, in 2012. In addition to the after-hours timing of the tour, families are invited to an informal meal in a campus dining hall following the tour.
Community-located Orientation Session
Like campus tours, new student orientations are often planned around expectations that students and parents can take time off, travel long distances to campus, speak English fluently, and be familiar with campus culture and customs. These assumptions do not align with the reality of work, transportation, and life experience for many parents of first-generation students.
Augustana College’s Enrollment Management team realized that most of their first-generation students were coming from Chicago, a considerable distance from the Rock Island campus. Because many parents were therefore unable to attend the traditional campus orientation, Augustana College launched a Chicago orientation option for these families.
Parent-expert Networking Event
Even if the families of first-generation students move beyond logistical barriers and attend campus events, they may harbor feelings of apprehension, stemming from their lack of personal experience with higher education.
To increase yield from events for underrepresented students, University of Massachusetts Amherst (UMass) redesigned events to embed tailored parent-staff interactions, matching parents with the staff member who can best address their concerns at a key enrollment decision point.
More Resources
Minimize Financial Attrition
Improve Recruitment of Underrepresented Students
