Understanding the High School Counselor Perspective
Insights for enrollment leaders from EAB’s 2024 survey of high school counselors
High school counselors have unique insight into and influence on students’ college search. Amid students’ rising mental health challenges, shifting demographics, and growing doubts about the value of college, counselors offer colleges a valuable perspective on shifting student behaviors. In addition, by partnering better with counselors, colleges can improve engagement with the students that counselors serve.
Read this insight paper to learn more about:
- The high school counselor perspective on students’ changing college search behavior
- Shifts in counselors’ work processes, including growing usage of AI
- Recommendations for how colleges can better partner with counselors to support student recruitment
More Resources
Findings from EAB’s Survey of High School Counselors
2024 Parent Survey: Understanding Top Parent Concerns in College Search
High school counselors need support. Here’s how universities can help.
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