Virtual Employer Engagement Playbook

EAB’s Virtual Employer Engagement Playbook helps career services leaders think through various virtual employer engagement considerations with tools, best practice tactics, and examples from other higher education institutions

This time last year, before the onset of the COVID-19 pandemic, employers were gearing up for another fall recruiting season of jet setting across the country to meet students and represent their organizations at on campus recruitment events. This academic year, with the pandemic forcing higher education and employers alike to eliminate or severely restrict their in-person activities, student and employer interaction will look very different way.

To help connect students and employers, career services leaders must migrate offerings to a virtual environment. While this past spring and summer served as a trial period for virtual offerings, employers and students expect career services leaders to offer high quality virtual experiences this fall. To meet this expectation, career services leaders must create a curated suite of employer engagement offerings and prepare students and employers for successful virtual interactions. Additionally, career services leaders must demonstrate a commitment to accessible and equitable virtual offerings to ensure all students and employers can fully participate in and benefit from virtual career services activities.