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Event

Key Takeaways from the Special Session for Leading Research Universities: 2025 EAB Chief Business Officer Roundtable

Please join EAB Senior Director Michael Fischer to discuss the key takeways that came from our convening at University of California, Berkeley with chief business officers from leading research institutions.
Expert

Brigid Crowley

Brigid is a Senior Analyst on EAB’s Advancement Research team, where she explores emerging trends and best practices to help higher education leaders strengthen fundraising strategy, alumni engagement, and operational…

Senior Analyst, Research Discovery & Design
Research Report

Early College and Work-Based Learning Programs

This report is intended for schools, school districts, and administrators looking to expand or deepen their work-based learning programs.
District Leadership Forum
Blog

Why students pick the schools they do, part 2: The institutional personas shaping students’ college choices

In this blog post, we’ll explore nine institutional personas that represent a distinct combination of traits that influence student attraction.
Enrollment Blog
Tool

GenAI Employer Interview Guide

This tool will help professional and adult education leaders engage employers with generative AI training.
Professional and Adult Education Advisory Services
Expert

Alyssa Duvall

Alyssa has been with EAB as an Associate Director of SEO and Paid Search Strategy since October 2023. Her focus is on driving qualified organic and paid traffic to .edu…

Associate Director, SEO & Paid Search Strategy
Blog

What the TikTok ban could mean for enrollment marketers

TikTok has become a defining platform for Gen Z, shaping how millions consume content, connect with peers, and make decisions—including those about their future education. In 2025, app users are…
Enrollment Blog
Event

2025 PAE Executive Roundtable

Join EAB's PAE Executive Roundtable to discuss the most pressing challenges facing professional, continuing, and online education leaders today.

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