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Blog

Unlocking the secrets of GA4 engagement rates

Explore website engagement metrics and benchmarks for colleges and universities, to help assess how your institution compares to your peers.
Enrollment Blog
Blog

What 2024 taught us about the future of graduate and online education—and 4 predictions for 2025

If 2024 was about spotting trends, 2025 is about turning insights into action. Institutions that take the lessons of last year seriously—and move quickly to adapt—will be the ones that…
Adult Education Blog
Blog

Financial Value Transparency readiness: 4 key steps for enrollment leaders

This blog unpacks the new Financial Value Transparency and Gainful Employment (FVT/GE) initiative, and prepares VPEMs for FVT reporting.
Enrollment Blog
Blog

Boost student engagement with data and easy-to-use technology

A great starting point for understanding your students’ needs is analyzing the data you already have—admissions, financial aid, residence life, and LMS data can all provide a strong foundation.
Community College Blog
Blog

What the TikTok ban could mean for enrollment marketers

TikTok has become a defining platform for Gen Z, shaping how millions consume content, connect with peers, and make decisions—including those about their future education. In 2025, app users are…
Enrollment Blog
Blog

College costs: How enrollment teams can address parent and student concerns

Learn how institutions can help families navigate financial concerns & discuss college affordability with students with clear comms strategies. Read more.
Enrollment Blog
Blog

Three ways recruitment has changed in 2024, according to our new high school counselor survey

High school counselors have a front row seat to changing student and family attitudes about college, and their insights are invaluable. Which is why, every year, we survey high school…
Enrollment Blog
Blog

5 tips to manage year-end stress for advancement leaders

The final stretch of the year is one of the busiest times for advancement teams, and the holidays can add even more stress to our already full plates. With that…
Advancement Blog
Blog

What 30+ rising higher education leaders learned in EAB’s spring 2024 fellowship

Explore the capstone projects from the spring 2024 cohort of EAB's Rising Higher Education Leadership Fellowship.
Higher Education Strategy Blog
Blog

5 takeaways from EAB’s AI-focused Presidential Experience Lab at NVIDIA

Uncover five takeaways on how AI is transforming higher ed from our Presidential Experience Lab at NVIDIA headquarters.
Higher Education Strategy Blog

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