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Blog

How higher ed marketers can adapt to Google’s third-party cookie changes

Explore the future of third-party cookies in higher ed and how Google’s decisions impact marketing strategies for universities.
Enrollment Blog
Blog

Unlocking the secrets of GA4 engagement rates

Explore website engagement metrics and benchmarks for colleges and universities, to help assess how your institution compares to your peers.
Enrollment Blog
Event

From Hidden Gem to High Visibility in AI Search

Join Cassandra Grady and Brie Emerson from Regis University, with EAB’s Elias Rufe, to learn how strategic partnership, smarter content strategy, and technical SEO helped Regis compete—and win—in the AI…
Event

2026 Digital Marketing Trends for Higher Ed

Join EAB’s digital marketing and AI experts JP LaFors and Emily Upton for a 30-minute conversation on how AI is reshaping discovery, content, and conversion, and what marketing leaders can…
Tool

Navigating Search Visibility in the AI Era

In this guide, we share four tools to help protect your university website's search visibility, capture student attention, and convert interest into enrollment in an AI-powered landscape.
Web & Digital Solutions
Infographic

Can students find what they need on your .edu?

Use this quick diagnostic to see whether your key enrollment pages are discoverable in AI and traditional search.
Web & Digital Solutions
Blog

Marketing teams are stretched thin. Here’s what the data says to do next.

Higher ed marketing teams face rising goals, tight budgets, and AI disruption. Explore survey insights and strategies to maximize enrollment impact.
Adult Education Blog
Partner Story

Smart Gains in Graduate Enrollment and .edu Visibility with EAB

Learn how University of Alaska Fairbanks partnered with EAB to strengthen visibility and drive qualified applications.
Blog

Is your institution visible in AI search? Here are six questions to ask

Assess your university’s visibility in AI search with 6 key questions on GEO strategy, SEO, and how prospective students discover your institution.
Adult Education Blog