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Digital Marketing Scorecard for Advancement Leaders

Use this scorecard to explore different digital marketing best practices to engage donors and alumni and rate your current efforts.
Advancement Marketing Services
Expert

Ryan Gardner-Cook, Ph.D.

Ryan is an experienced mixed-methods researcher in EAB’s Enrollment Services division, where he draws on his doctorate in anthropology to deliver data-driven insights for college enrollment leaders. By combining quantitative…

Associate Director, Strategic Research
Expert

Ben Weckstein

Ben currently works on our Launch Consulting team supporting institutions to implement Navigate360 at 2 and 4 year partner institutions. In his current role, Ben provides guidance for partners to…

Associate Director, Launch Consulting
Blog

How do demographic shifts intersect with college search trends in your region?

EAB’s proprietary audience data sources—from Enroll360 Audiences—offer a unique opportunity to break through that barrier by providing insight into student search behaviors in something close to real time.
Enrollment Blog
Blog

A beginner’s guide to AI in annual giving

AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. But embracing new technology can be overwhelming and there is a lot to keep…
Advancement Blog
Event

Compassionate Leadership Seminar: Building Skills to Lead in a Disillusioned Era for Heads

In EAB's Compassionate Leadership Seminar, we'll teach strategies for managing fraught conversations, handling complaints, and how to solicit consistent, productive input and act on it.
Event

Hardwiring Effective Parent Communications to Improve Attendance

EAB is helping District Leadership Forum partner districts across 37 states update their practices and adopt a sustainable, research-based process for managing absenteeism in their schools.
News

Why Almost Half Of School Leaders Are Preparing To Call It Quits

The looming shortage of quality school leaders is everyone’s problem.
Forbes
News

Pandemic Effects on Prospective Students Linger: What Colleges Can Do

Recent studies show that the COVID-19 pandemic has had long-term effects on prospective college students.
Higher Ed Jobs
News

Prospective College Students Increasingly Say They Feel Unprepared for Higher Education

A growing share of high-school students say they feel unprepared for college, academically and emotionally, and are choosing not to enroll right away — suggesting that long-term effects of the…
The Chronicle of Higher Education

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