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Blog

How to measure your university website’s performance

Learn the core KPIs to measure your university website's performance metrics and optimize for success and visibility.
Enrollment Blog
Blog

The new rules for .edu keyword optimization in AI search

Rebuilding your SEO strategy and continuing to stay ahead of emerging trends can feel overwhelming. EAB’s Digital Agency team can help you transform your website into a powerful recruitment tool…
Enrollment Blog
Partner Story

Aligning .edu to Brand

Texas A&M Law partnered with EAB to develop an enrollment-focused content strategy, an optimization that generated leads, supported prospects’ independent research, and reflected the Texas A&M brand.
Insight Paper

2026 Higher Ed Marketing Outlook

Discover how 120+ higher ed marketing leaders are reallocating budgets, embracing AI, and strengthening owned digital channels to drive enrollment growth.
Web & Digital Solutions
Event

Where Higher Ed Marketing Is Headed in 2026

In this webinar, former higher ed CMO and current marketing strategist Val Fox will share four key survey insights and recommendations to help marketing leaders strengthen owned assets, improve digital…
Partner Story

How One University Grew AI Search Visibility with EAB

Learn how Regis University boosted AI Overview presence and organic impressions through an AI-ready SEO strategy.
Event

How Occidental Boosted .edu Visibility without a Website Redesign

Join Perrine Mann, Vice President of Marketing and Communications at Occidental, and EAB’s Corrine Turke for a conversation on scaling content strategy and enrollment impact—and how your team can apply…
Blog

How to shop for a search visibility audit

Evaluate AI search visibility for higher ed with 6 key questions. Learn how GEO dashboards and audits improve SEO, AI presence, and enrollment results.
Enrollment Blog
Blog

Why do students pick the schools that they do?

Understanding what attracts students to a school when they’re conducting their college search is critical for developing a recruitment strategy. Our latest research reveals both expected and unexpected factors—ranging from…
Enrollment Blog
Blog

3 hidden retention challenges facing higher ed in 2025

As higher education enters the midpoint of the 2020s, institutions face a wide range of challenges threatening retention and student success.
Student Success Blog