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Blog

Is your email marketing strategy outdated? Here’s what to do instead.

If your team still relies on this one-size-fits-all approach, it’s time to say goodbye to 2015-era drip campaigns and join the ranks of modern marketing strategies.
Adult Education Blog
Blog

If you’re not targeting these keywords, you’re missing prospective students

What are long-tail keywords? Learn about how to find them and how long-tail SEO can help your university increase visibility, organic traffic, and more.
Enrollment Blog
Blog

Your guide to hyper-personalized enrollment marketing

Read the blog to learn 4 key strategies that help enrollment leaders scale hyper-personalization in their enrollment efforts.
Enrollment Blog
Blog

How graduate enrollment leaders—and prospective students—are using AI

AI isn’t just a passing fad. It is likely to be an integral part of how our society, and prospective students specifically, interact with marketing messages. To better understand how…
Adult Education Blog
Blog

Is your local market saturated? Here’s an approach to finding students beyond your backyard

Expand your adult education and graduate program’s reach with proven strategies to attract students beyond your saturated local market.
Adult Education Blog
Blog

How four-year institutions can use AI to tackle summer melt

Discover three ways that colleges and universities can use AI to ensure incoming freshmen make it to campus in the fall.
Student Success Blog
Blog

What students look for in a college—and how your virtual tour can help

EAB’s latest insight paper explores the characteristics that most strongly influence a school’s ability to attract students, along with nine archetypical school personas. Virtual tours are a uniquely powerful tool…
Enrollment Blog
Blog

5 ways higher ed peer networking helps strengthen student support

When time is tight, peer connection can fall to the bottom of the list. Here’s why it’s worth carving out space—and how the right community makes that easier.
Student Success Blog
Blog

How to partner with student influencers in your enrollment marketing

Influencer marketing offers you a powerful way to reach prospective students with authentic, relatable content—and with the right strategy, it can significantly boost your top of funnel performance and drive…
Enrollment Blog
Blog

How to capitalize on the rising demand for graduate-level interdisciplinary degrees

When conferrals for master’s degrees in interdisciplinary studies grew by over 10,000 in five years, graduate enrollment leaders and EAB experts all took notice.
Adult Education Blog

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