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Blog

AI is changing the game for graduate and adult student recruitment—here’s how

How could AI transform the ways we reach and recruit students? Learn more about how hyper-personalization can impact adult learner recruitment.
Adult Education Blog
Expert

Mark Rising

Mark works directly with K-12 public school districts considering a partnership with EAB's District Leadership Forum.

For 15 years, Mark has built strong, trusted relationships with K-12 superintendents and…

Director, K-12 Partner Development
Blog

How to mitigate marketing fatigue in higher education

Learn how to mitigate marketing fatigue in higher education through message testing, creative optimization, and high-quality lead generation. Read more.
Adult Education Blog
Blog

Didn’t hit your FY25 graduate enrollment goals? You’re not alone.

Nearly one-third of surveyed graduate enrollment management (GEM) professionals said their programs did not meet fall 2024 headcount goals.
Adult Education Blog
Blog

Breaking down higher education's financial frontier

This blog unpacks key findings across EAB’s analysis of IPEDS data and university budgets for public, private, and research-intensive institutions.
Higher Education Strategy Blog
Event

Improving Campus Space Utilization: Targeted Interventions Across Offices, Research Labs, and Classrooms

Join EAB for an insightful webinar on the critical topic of optimizing campus space utilization.
Insight Paper

Understanding and Navigating Today’s Graduate Enrollment Staffing Concerns

This report shares three key insights to help graduate enrollment leaders better understand factors influencing staff retention. It also includes self-assessment tools to help readers identify areas for improvement supported…
Adult Learner Recruitment
Event

Undergraduate Enrollment Trends at Small Colleges and Universities

Every year, EAB experts wait with bated breath for data releases from the National Student Clearinghouse Research Center.
Expert

Alissa Guadamuz

Alissa Guadamuz has been with EAB since May 2023 and joined the Market Insights Team as a Research Associate in 2024. In her work, she explores opportunities for academic development…

Research Associate
Page

The Rigorous Academic Giant

Very large, urban universities that combine selective admissions, extensive academic opportunities, and dynamic campus cultures to attract high-achieving students from across the nation.

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