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Adult Learner Recruitment

Recruitment Solution for Graduate, Online, and Adult Programs
Secure your future in a new era of graduate, online, and adult student recruitment and enrollment.
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Helping Graduate and Adult-Serving Programs Succeed

200+

partner institutions

6:1

average ROI for graduate programs across multi-year partnership

18%

graduate enrollment growth on average

Boost Your Adult, Online, and Graduate Enrollment

EAB’s suite of Adult Learner Recruitment solutions provides comprehensive and proprietary lead generation and lead conversion services, high-impact creative services, full performance visibility, and wrap-around strategic support, all while acting as an extension of your team to boost enrollment with proven strategies. Our partners’ programs—graduate, online, professional, and adult degree completion—consistently outperform competitors, driving growth year after year.

Curate

Expand and diversify your pool of adult learners

Our lead generation experts work with your team to expand and diversify your prospective student pool. Custom for each partner, we generate qualified leads through proprietary sources, including our 200M+ consumer database and Appily Advance, and the optimization of known sources such as organic traffic, first-party targeting, paid search, test-taker lists, your institution’s inquiry pool, and more.

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Cultivate

Nurture graduate and adult students to application with custom, comprehensive campaigns

Our marketing campaigns are as unique as each adult learner, driving full-funnel results by tailoring messages to student intent and behavior. We create impactful, responsive, and multi-channel campaigns that account for the often long and complex journey adult learners take toward enrollment.

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Convert

Improve yield and retention to maximize potential

EAB’s Partner Portal provides partners with 24/7 access to campaign performance, empowering your team to make data-driven decisions throughout the enrollment cycle. Post-admission, we boost adult learner yield rates using advanced surveys, big data, financial aid modeling, cost analysis, and policy guidance to maximize enrollments.

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Strategize

Build market-ready programs for competitive advantage

No program is left behind in our approach. We go beyond OPMs and marketing agencies by identifying growth opportunities, optimizing program features, and developing corporate partnerships, all while giving you full visibility into spend and performance. Our fee-for-service model comes equipped with wrap-around strategic guidance on recruiting graduate and adult students, which is rooted in a deep understanding of your goals, best practices, data analysis, and decades of expertise.

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"

I’ve been a sitting Vice President for more than 20 years. Every year that I’ve been a sitting Vice President, I’ve been partnered with EAB. I don’t think I could do this work without this partnership.

"

Scott Briell, Senior Vice President for Enrollment Management and Marketing

Notre Dame of Maryland University
"

Our relationship with EAB has really made a difference for us, and been valuable to us, in making us rethink how we’re going about going to market. We’ve really seen good growth in our MBA program at a time when that’s becoming more competitive.

"

Brian Engelhart, Vice President of Marketing and Communications

Indiana Tech
"

Our partnership with EAB has really transformed the landscape of what we can actually do.

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Julia Irwin, Interim Dean of the School of Graduate & Professional Studies

Southern Connecticut State University
Dedicated Partnership

Each of our partners works with a dedicated Strategic Leader who learns your organization and culture to steer your team to the right answers and resources. Our higher ed experts become an extension of your leadership team and expand the capacity of what you can accomplish.

Talk to an Expert
Jennifer Winn

Senior Vice President, Adult Learner Recruitment

Specialties Strategic Planning, Marketing and Recruiting, Enrollment Strategy, Future Growth Opportunities, Board Relations, Future Market Trends, Revenue Growth

Let's boost your graduate and adult learner enrollment together

To speak with an expert or request a demo, please submit this form.

  • Graduate and Online Program Case Studies

    Case Study Compendium

  • How One Graduate School Increased Domestic Enrollment 29% in Three Years

    Case Study

  • Growing MBA Enrollment by 25% in One Year Through an Expanded Audience Strategy

    Case Study

Research and Insights

Blog

3 trends about the graduate and adult learner market that presidents need to know

Discover three important trends for presidents and their cabinets as they consider their graduate, online, and adult learner…
Adult Education Blog
Blog

The true costs of building an in-house enrollment marketing team

Graduate enrollment now represents nearly 50% of net tuition revenue, and 100% of president and provosts agree that…
Adult Education Blog
Blog

We secret shopped 10 graduate programs’ lead nurturing campaigns. Here’s what we learned.

A well-executed lead nurture campaign can be the deciding factor in the hard-fought race to become one of…
Adult Education Blog

Appily Advance

Cost-effective, high-quality leads for adult learners across graduate business, health care, and degree completion programs

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Digital Agency

Optimize your website and digital strategy to engage and convert prospective students

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Financial Aid Optimization

Ensure every dollar you commit to aid is used to further your enrollment and net tuition revenue goals

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