Increasing diversity through improved reach

Case Study

Increasing diversity through improved reach

A conversation with Ronda Russell, director of admissions at Montana State University

Ronda Russell, director of admissions at Montana State University, partnered with EAB at a time when Montana State would enroll roughly 1,700 new freshmen each year, and of that group, 80% would be Montana residents. Russell’s goal with the EAB partnership was to create a national institution with a diverse student community celebrating a variety of backgrounds.

Together, EAB and Montana State built upon the existing environment where in-state students kept that familiar feeling of home as they pay a low in-state resident price, with the additional opportunity to learn alongside and socialize with students from all over the country from different backgrounds, further increasing the value of their degree and overall positive on-campus experience.

By the fall of 2017, Montana State knew their reality had surpassed their vision: 3,500 new freshmen enrolled, half of which came from every state across the U.S.

Russell credits the partnership with Enrollment Services (formerly Royall & Company) in helping guide Montana State’s national brand to reach large numbers of students. Watch the video to learn more.

“When you look at that freshman class now, or you look at the overall campus enrollment, it’s much more diverse in all ways than it was when we were primarily a regional institution.”

Ronda Russell, director of admissions, Montana State University

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