How One College Boosted Search Visibility and Prospect Engagement
EAB's Web & Digital Solutions helped OU Online boost web traffic
- type
- Large Public University
- location
- Oklahoma
OU Online Achieves Results with EAB’s Proven Approach
+31%
increase in search-influenced enrollments
+94%
keyword rankings sitewide
+78%
increase in clicks to RFI form
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Challenge
Despite the University of Oklahoma’s strong brand identity, its online programs struggled to gain traction in a crowded marketplace. Reduced search engine visibility and a disjointed lead capture strategy hindered growth. They wanted an improved keyword footprint, rooted in compelling, targeted content to attract and convert prospective students.
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Solution
Through a comprehensive content audit and gap analysis, EAB’s Web & Digital Solutions team helped OU Online diversify content strategies and create new pages to elevate high-interest, enrollment-critical information—all without a costly redesign. EAB’s approach highlighted the caliber of the OU Online experience while boosting SEO performance, especially across program pages.
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Impact
OU Online’s organic web traffic increased by 66% in 12 months. Impressively, they also saw a 31% increase in search-influenced enrollments.
We are stunned by how much improvement has been made to the site.
Christa L. Berry, Director, Marketing
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