Infographic
How recruitment marketing helps underserved students
In order to better understand how recruitment marketing influences underserved students’ path to higher education, EAB data analysts examined the rate at which students included in search-marketing campaigns ended up inquiring about, applying to, and gaining admission to the colleges and universities whose outreach they received. A particular focus of the analysis was students from underrepresented minority populations: African-American, Hispanic, Native American, and Multi-racial students.
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Cost of Acquisition Calculator for International Student Recruitment
Calculate your cost of acquisition (COA) and net tuition revenue (NTR) by course and market to inform international…
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Infographic
The AI shift in college search
These four students represent different ways college search could evolve as AI becomes more embedded in students’ lives.
Enroll360
Insight Paper
How a Virtual Tour Helps Colleges Differentiate in the Age of AI Search
Learn how virtual tours help colleges stand out in AI-driven search and boost engagement. Discover best practices for…
Virtual Tours