Infographic
How recruitment marketing helps underserved students
In order to better understand how recruitment marketing influences underserved students’ path to higher education, EAB data analysts examined the rate at which students included in search-marketing campaigns ended up inquiring about, applying to, and gaining admission to the colleges and universities whose outreach they received. A particular focus of the analysis was students from underrepresented minority populations: African-American, Hispanic, Native American, and Multi-racial students.
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Insight Paper
The Science of Multi-Source Recruitment
In this insight paper, we unpack findings from an analysis of all-source funnel data from more than 50…
Appily
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Cost of Acquisition Calculator for International Student Recruitment
Calculate your cost of acquisition (COA) and net tuition revenue (NTR) by course and market to inform international…
Professional and Academic Services Forum
Infographic
The AI shift in college search
These four students represent different ways college search could evolve as AI becomes more embedded in students’ lives.
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