Adult Learner Recruitment
Helping Graduate and Adult-Serving Programs Succeed
200+
partner institutions6:1
average ROI for graduate programs across multi-year partnership18%
graduate enrollment growth on averageBoost Your Adult, Online, and Graduate Enrollment
EAB’s suite of Adult Learner Recruitment solutions provides comprehensive and proprietary lead generation and lead conversion services, high-impact creative services, full performance visibility, and wrap-around strategic support, all while acting as an extension of your team to boost enrollment with proven strategies. Our partners’ programs—graduate, online, professional, and adult degree completion—consistently outperform competitors, driving growth year after year.
Expand and diversify your pool of adult learners
Our lead generation experts work with your team to expand and diversify your prospective student pool. Custom for each partner, we generate qualified leads through proprietary sources, including our 200M+ consumer database and Appily Advance, and the optimization of known sources such as organic traffic, first-party targeting, paid search, test-taker lists, your institution’s inquiry pool, and more.
Nurture graduate and adult students to application with custom, comprehensive campaigns
Our marketing campaigns are as unique as each adult learner, driving full-funnel results by tailoring messages to student intent and behavior. We create impactful, responsive, and multi-channel campaigns that account for the often long and complex journey adult learners take toward enrollment.
Improve yield and retention to maximize potential
EAB’s Partner Portal provides partners with 24/7 access to campaign performance, empowering your team to make data-driven decisions throughout the enrollment cycle. Post-admission, we boost adult learner yield rates using advanced surveys, big data, financial aid modeling, cost analysis, and policy guidance to maximize enrollments.
Build market-ready programs for competitive advantage
No program is left behind in our approach. We go beyond OPMs and marketing agencies by identifying growth opportunities, optimizing program features, and developing corporate partnerships, all while giving you full visibility into spend and performance. Our fee-for-service model comes equipped with wrap-around strategic guidance on recruiting graduate and adult students, which is rooted in a deep understanding of your goals, best practices, data analysis, and decades of expertise.
"I’ve been a sitting Vice President for more than 20 years. Every year that I’ve been a sitting Vice President, I’ve been partnered with EAB. I don’t think I could do this work without this partnership.
"Scott Briell, Senior Vice President for Enrollment Management and Marketing
Notre Dame of Maryland University
"Our relationship with EAB has really made a difference for us, and been valuable to us, in making us rethink how we’re going about going to market. We’ve really seen good growth in our MBA program at a time when that’s becoming more competitive.
"Brian Engelhart, Vice President of Marketing and Communications
Indiana Tech
"Our partnership with EAB has really transformed the landscape of what we can actually do.
"Julia Irwin, Interim Dean of the School of Graduate & Professional Studies
Southern Connecticut State University
Meet the Adult Learner Recruitment Team
Each of our partners works with a dedicated Strategic Leader who learns your organization and culture to steer your team to the right answers and resources. Our higher ed experts become an extension of your leadership team and expand the capacity of what you can accomplish.
Talk to an Expert
Senior Vice President, Adult Learner Recruitment
Specialties Strategic Planning, Enrollment Strategy, Future Growth Opportunities, Board Relations, Revenue Growth
Managing Director, Consulting Services
Specialties Academic Program Innovation, Data and Analytics, Enrollment Strategy, Financial Aid, Strategic PlanningLet's boost your graduate and adult learner enrollment together
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Research and Insights
Your future grad and adult students’ new search behaviors
The true costs of building an in-house enrollment marketing team
We secret shopped 10 graduate programs’ lead nurturing campaigns. Here’s what we learned.
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