Adult Learner Recruitment
Helping Graduate and Adult-Serving Programs Succeed
200+
partner institutions6:1
average ROI for graduate programs across multi-year partnership18%
graduate enrollment growth on averageIntroducing the EAB Conversation Agent
A Personalized Agent to Enhance Your Campaigns
75% of student questions come in outside of normal business hours. Our Conversation Agent is a smart, friendly AI assistant that engages your prospects at any time, capturing leads and fueling a more personalized search experience for graduate and adult students. The Agent can be embedded in outbound emails, landing pages, and two-way SMS conversations.
Boost Your Adult, Online, and Graduate Enrollment
In a crowded market where graduate and adult students have more options than ever, enrollment growth requires more than marketing—it takes strategy and expertise at every stage of the funnel. EAB’s Adult Learner Recruitment solutions combine proprietary data, personalized creative, and deep expertise in the graduate and adult education markets to attract, engage, and enroll right-fit students. The 200+ partners we support consistently outperform competitors and grow enrollment year after year.
Expand and Diversify Your Pool of Graduate and Adult Learners
Finding tomorrow’s graduate and adult students takes precision. Based on a deep understanding of your goals, our team builds a custom lead gen strategy, identifying right-fit students via proprietary sources such as our database of 200M+ consumers, Appily Advance, and our AI-powered Chat Agent. We also refine and amplify the impact of known lead sources—organic traffic, first-party digital, paid search, test-taker lists, and more—so every channel contributes to real enrollment growth.
Nurture Graduate and Adult Students to Application with Custom, Comprehensive Campaigns
Because students have more options than ever, it’s critical to deliver the right message at the right moment in their enrollment journey. We create responsive, multi-channel campaigns that nurture adult students at every step of their long and often complex journeys to enrollment. Each touchpoint adapts to a student’s unique goals, intent, and engagement patterns—ensuring your communications are timely, relevant, and hyper-personalized.
Turn Admits into Enrollments with Data, Expertise, and Real-Time Insight
Our Partner Portal provides 24/7 access to campaign performance data, empowering your team to make faster, data-informed decisions at every point in the enrollment cycle. Once students are admitted, our tools and expertise—from intent surveys to financial aid and cost modeling—help you remove barriers, boost yield, and grow enrollments.
Build Market-Ready Graduate, Online, and Adult Ed Programs for Competitive Advantage
Lasting enrollment growth starts with smart program strategy. Our fee-for-service model includes access to expert guidance on all aspects of reaching and enrolling graduate and adult. We go beyond OPMs and marketing agencies, serving as your strategic partner on program design, growth planning, organizational design, corporate partnerships, pricing, and market positioning—ensuring your priority programs are built to compete and grow.
AI for Enrollment Impact
-
Hyper-Personalized Experiences
Improve engagement and conversion via hyper-personalized campaign assets, including emails, landing pages, and content gives
-
Conversational Marketing
Build authentic, two-way dialogue across channels to move students from interest to application
-
A Coordinated Recruitment Ecosystem
Deliver the right message, at the right time, on the right channel, maximizing every touchpoint to boost engagement and enrollment
Meet the Adult Learner Recruitment Team
Each of our partners works with a dedicated Strategic Leader who learns your organization and culture to steer your team to the right answers and resources. Our higher ed experts become an extension of your leadership team and expand the capacity of what you can accomplish.
Talk to an Expert
Jennifer Winn
Senior Vice President, Adult Learner Recruitment
Specialties Strategic Planning, Enrollment Strategy, Future Growth Opportunities, Board Relations, Revenue Growth
Beth Donaldson
Managing Director, Consulting Services
Specialties Academic Program Innovation, Data and Analytics, Enrollment Strategy, Financial Aid, Strategic Planning
Let's boost your graduate and adult learner enrollment together
To speak with an expert or request a demo, please submit this form.
Research and Insights
Is your local market saturated? Here’s an approach to finding students beyond your backyard
The true costs of building an in-house enrollment marketing team
