Market Analytics Innovation Network
Join a collaborative network of higher education researchers and analysts working to strengthen academic portfolio decisions through market data, EAB expertise, and peer exchange.
EAB’s Market Analytics Innovation Network brings together institutions in a cohort setting to advance the use of market data in shaping academic portfolios. Guided by EAB’s expertise and enriched by peer exchange, participants explore practical ways to keep programs competitive, relevant, and aligned with workforce demand.
This ongoing forum is designed for institutional market research and analytics professionals—such as analysts and researchers in the provost’s office or continuing education—who use Lightcast or similar tools to inform program and portfolio strategy.
Turn market intelligence into stronger academic portfolio decisions
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Learn emerging methods
Explore how EAB and peer institutions apply market and competitive data to program development, portfolio alignment, and academic planning.
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Exchange insights with peers
Compare approaches, discuss institutional goals, and learn how other market analytics practitioners are addressing common challenges.
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Strengthen decision-making
Share research questions and barriers with EAB experts and peers to identify practical ways to translate market insights into action.
Explore practical applications of market analytics
Quarterly virtual sessions combine facilitated discussion, small-group interaction, and collaborative problem-solving.
Topics may include:
- Assessing program viability and growth opportunities
- Aligning programs with labor market and workforce needs
- Understanding competitive positioning
- Identifying geographic markets for program expansion
- Exploring new degree, certificate, and microcredential opportunities
- Applying market intelligence to program expansion, optimization, or sunsetting
Past events
- Inaugural Meeting: Solving Portfolio-Market Alignment through Strategic Analytics
- Session Two: A Conversation on Portfolio-Market Alignment and Strategic Analytics
- Sessions Three and Four: An Ongoing Discussion for EAB’s Market Analytics Innovation Network
Participants can join regularly or periodically as their schedules and institutional priorities allow.
Ready to join the Market Analytics Innovation Network?
The Market Analytics Innovation Network is available to EAB research partners. Join the network to connect with fellow market analytics practitioners, learn emerging approaches, and bring your institution’s most pressing research questions to EAB experts and peers. If you are a partner interested in joining, log in and fill out the form below, or contact [email protected] or your Strategic Leader to learn more.
If you are not yet a partner, learn how EAB works with higher ed strategy leaders and PCO leaders to move the needle on their top strategic priorities and stay ahead in a competitive market.