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Leveraging existing expertise at Bowling Green State University to rapidly secure campus-wide adoption and improve retention

type
Public
location
Bowling Green, Ohio
undergraduates
14,099
  • “”

    Challenge

    In recent years, BGSU experienced decreases in retention. Upon joining SSC, BGSU leadership anticipated it would be a challenge to engage advisors given the proliferation of technologies that had come and gone over the past 10 years. Leadership knew they needed a new approach that would empower and engage advisors across campus.

  • “”

    Solution

    BGSU created a strategic Peer Training Team charged with increasing SSC buy-in and competency among advisors. BGSU’s SSC Dedicated Consultant helped to coach this team, provide resources, set expectations, and develop protocols.

  • “”

    Impact

    Within just three months of creating the Peer Training Team, advisor logins increased by 150%. BGSU also doubled the number of users across nine months. This engagement contributed to corresponding 1.6% increase in retention and $305,691 in preserved revenue.

Impact Highlights

150%

increase in average logins since creation of Training Team

2x

doubled the number of users in the past 9 months

1.6%

increase in retention rate (2014-2015)
"

We’re now approaching a 78% retention rate for first-time, full-time students—an increase of nearly 2 percentage points over last year, after having gained nearly 6 percentage points the previous year—and we have our sights set on breaking the 80% mark. We can certainly attribute the uptick, at least in part, to the work our advisors have done with SSC. More than anything, I think SSC has quickly propelled us to a more intentional model of using data and information to pay close attention to the students most in need and those we have the greatest capacity to support.

"

Andy Alt, Assistant Vice Provost of Academic Affairs

BGSU

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