Leveraging existing expertise at Bowling Green State University to rapidly secure campus-wide adoption and improve retention

In recent years, BGSU experienced decreases in retention. Upon joining SSC, BGSU leadership anticipated it would be a challenge to engage advisors given the proliferation of technologies that had come and gone over the past 10 years. Leadership knew they needed a new approach that would empower and engage advisors across campus.

BGSU created a strategic Peer Training Team charged with increasing SSC buy-in and competency among advisors. BGSU’s SSC Dedicated Consultant helped to coach this team, provide resources, set expectations, and develop protocols.

Within just three months of creating the Peer Training Team, advisor logins increased by 150%. BGSU also doubled the number of users across nine months. This engagement contributed to corresponding 1.6% increase in retention and $305,691 in preserved revenue.