What One Large Public University Achieved by Strengthening Unit-Level Annual Giving

Pine University faced growing pressure to improve annual giving performance but lacked the capacity to manage outreach at scale. Its 17 decentralized funds each had their own goals and audiences, but the small central team struggled to support them all. Campaigns were fragmented, inconsistent, and hard to coordinate across units and the broader institution. As a result, alumni and donors received disconnected messages, with many stopping their engagement altogether.

The university needed a partner who could support and strengthen their unit-level performance. Pine sought support to re-engage alumni, grow donor participation, and deliver campaigns tailored to the unique needs of each unit. With limited internal bandwidth, the team needed help managing campaign logistics, scaling personalized outreach, and applying a more strategic,data-driven approach across the board.

In its first year with EAB, Pine saw record growth across every major unit-based giving metric. Personalized outreach reactivated lapsed donors, brought in new supporters, and drove early upgrades. With EAB managing the heavy lift, Pine launched a more strategic and scalable unit-based program—laying the foundation for long-term growth and helping influence stronger results across its overall annual giving.