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Blog

What students look for in a college—and how your virtual tour can help

EAB’s latest insight paper explores the characteristics that most strongly influence a school’s ability to attract students, along with nine archetypical school personas. Virtual tours are a uniquely powerful tool…
Enrollment Blog
News

How tough conversations about differentiation can revitalise your strategy and planning

Too often, our institutions mistake what we currently do well or have historically invested in with relevance to students, staff, donors, and policymakers. EAB’s Gary Guadagnolo suggests a different approach.
Wonkhe
Blog

The analysis you’re forgetting when evaluating your new program’s enrollment potential

We’ve all been there – you’ve had a great idea and you know, just know, everyone else is going to love it. But we can often misjudge how favorably others…
Adult Education Blog
Blog

The true costs of building an in-house enrollment marketing team

Graduate enrollment now represents nearly 50% of net tuition revenue, and 100% of president and provosts agree that graduate enrollment is a priority. So it’s no surprise that university leaders…
Adult Education Blog
Blog

Creating a data-informed campus: part 3

This post, the final in our series about creating a data-informed campus, outlines how to use data to facilitate institutional effectiveness. Read the blog to learn more about 3 key…
Data & Analytics Blog
Blog

How to lead change when the change requires buying a new technology

Leading change in any context is hard. Add technology to the mix and it becomes even harder, especially in higher ed, an industry with analogue roots in which institutions are…
Data & Analytics Blog
Blog

Crafting a Standout Virtual Tour: A Conversation with EAB’s Creative Director of Enroll360 Virtual Tours

In recent years, the world of virtual tours has undergone a significant transformation. We all saw how the pandemic led to a sharp rise in the creation and utilization of…
Enrollment Blog
Blog

3 takeaways on the state of graduate enrollment from our survey of 1,200+ practitioners

To better understand the state of graduate enrollment, we partnered with our friends at NAGAP to survey enrollment leaders across the last two years. Here’s what our surveys of 1,216…
Adult Education Blog
Blog

3 challenges facing pharmacy schools—and how to meet them

Programs that effectively communicate the value of pharmacy and of their school can significantly increase their odds of growing enrollment, despite market challenges.
Adult Education Blog
Blog

3 aid policy questions to consider amid the shift to the new Student Aid Index

See three strategic aid policy questions to consider with the new Student Aid Index. Plus, prepare a communication plan that helps you get out ahead of the questions that students…
Enrollment Blog

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