Yield-Management Resource Center for Campus Enrollment Leaders

The post-admit phase is widely recognized by enrollment teams as the highest-stakes part of the recruitment funnel. More so than any other stage of a student’s journey to matriculation, this is where missteps on your part are likely to have the biggest repercussions for your downstream enrollment outcomes.

This resource center brings together in one place a variety of EAB resources, including white papers, toolkits, and blog posts, offering practical advice on how you can ensure that the largest possible number of your admitted students are depositing and enrolling.

White Papers and Toolkits

• 2022 Wisr Virtual Communities Enrollment Yield Report: Each year, EAB publishes a Wisr Yield Report that aims to shed light on how Wisr Virtual Communities drive impact at our partner colleges and universities.
• Targeted Yield-Performance Turnarounds: This white paper gives a comprehensive, high-level overview of the various levers enrollment teams can use to convert admitted students at higher rates, with an emphasis on approaches that produce big impact quickly. The primary emphasis in this piece is on four core elements of EAB’s yield suite of services: Yield, Wisr, YouVisit, and Financial Aid Optimization.
• Post-Pandemic Enrollment Strategy: This study, while not focused exclusively on yield management, does offer advice with a high degree of relevance for this funnel stage, including a guide to evaluating your campus-visit experience, lessons on how to promote your virtual tour, and best-practice advice for hosting virtual events. See pages 5 to 18.
• Why You’re Worth It: Nine Lessons on Communicating Your Value Proposition to Increasingly Price-Sensitive Families: While the lessons in this report apply to all funnel stages, they have special relevance for yield season, when students’ focus on questions of value tends to be at its most intense. The piece includes data from parent and student surveys showing what matters most to them about colleges they’re considering and which types of information they want at which funnel stages.
• 2021 Wisr Enrollment Yield Report: This report examines the impact that Wisr sites—school-owned virtual communities created in partnership with EAB—had on the yield performance of colleges using them to help enroll their 2021 freshman classes. It includes both aggregate data and case studies from individual institutions.

Webinars

• Targeted Yield-Performance Turnarounds: This webinar highlights important lessons from the COVID-19 era on how to more consistently yield admitted students—lessons with lasting relevance beyond the pandemic.
• Wisr: Scaling High-Touch Engagement Across Your Admit Pool: This webinar explains how two key components of EAB’s yield suite work together to boost yield rates: our predictive-analytics platform, Yield, and Wisr sites, school-owned virtual communities created in partnership with EAB.

Podcasts

• Yield Your Class During a Time of Uncertainty: In this podcast, Carla Hickman and Madeleine Rhyneer, Vice President of Consulting Services and Dean of Enrollment Management at EAB, discuss how the pandemic changed yield season and how high-performing schools responded, with a special focus on strategies that promise to deliver continued impact after COVID-19.
• How to Boost Yield in a Digital-First World: In this podcast, Anna Masica, a Senior Partner Success Manager at EAB, is joined by Wellesley College Dean of Admission Jessica Ricker to discuss a growing challenge for enrollment professionals everywhere: how to boost yield in a digital-first world. This podcast explores ways to blend the best of traditional, face-to-face recruiting events with newer alternatives like virtual tours and digital welcome centers.