Marketing & Enrollment


Tailored partnerships for next-generation search, recruitment, and yield

We are thrilled to announce the launch of Appily, the new all-in-one student website for confident college choices! Appily brings together EAB’s market-leading student resources—Cappex, YouVisit, Greenlight Match and Global Match,—to serve as the home for everything students need to plan, decide, and apply to college.

Explore or register for the webinar to learn more about what this means for your enrollment team.


To keep pace with the changing enrollment landscape and a digital-first recruiting environment, your team needs access to the most relevant channels and platforms. You also need sound insight to understand what works and what doesn’t. Find more right-fit students and engage them through best-in-class marketing with Enroll360.

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Responsive, agile search marketing campaigns

We give students an introduction to your institution as soon as they begin to plan for their post-high school journey. Using data-driven targeting strategies and year-round search campaigns, we provide an authentic, personalized approach that engages prospective students (and their parents) and strengthens funnel performance.


Smart, customized application marketing

With a deep understanding of Gen-Z communication preferences, our application marketing campaigns build immediate demand for your institution and optimize submission activity. We execute omni-channel campaigns (including early application campaigns), leverage custom student-friendly applications, and deliver data to help you understand your inquiry pool and forecast performance.


Financial aid strategy

Our Aid solution allows you to understand your inquiry pool and optimize your financial aid strategy to seat your next class successfully. Our team will construct aid models, design a policy strategy, and monitor award activity.


Intelligent yield analytics

Once students have been accepted, we ensure strong yield rates by combining advanced surveying techniques with big data to deliver prescriptive analytics. Our student-level intelligence will guide your admissions staff and maximize the impact of each student interaction.

Integrated suite of platforms

Enroll360 brings together best-in-class capabilities for every stage of the enrollment process. With data-driven search platforms, immersive virtual tours, and curated online peer communities, your team will have everything they need to reach and engage right-fit students and amplify your results.


Cappex is a leading exploration and discovery platform for students. Together with EAB, Cappex inquiries will help you yield your next class.


With access to 6.5 million high school students on Naviance, Intersect helps colleges cultivate affinity and connect with the highest-intent inquiries.


Wisr's unique peer-to-peer engagement platform helps colleges create virtual communities to yield their next class.

YouVisit Virtual Tours

In a digital-first world, YouVisit Virtual Tours give prospective students an immersive experience of your campus.

Partner results and stories


partner institutions


average annual net tuition revenue increase for first-year clients


higher student response rate than the industry average


increase in admitted students in the first year of partnership

How a Small College Overcame Student List Source Volatility with Cappex Candidates

How a Military College Grew and Diversified Their Class Over the Last Decade

Maximizing Reach with a Multifaceted Audience Generation Strategy

Meet our experts

Each of our partners works with a dedicated Strategic Leader who learns your organization and culture to steer your team to the right answers and resources. Our higher ed experts become an extension of your leadership team and expand the capacity of what you can accomplish.

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Hope Krutz

Senior Vice President, Marketing & Enrollment Solutions and General Manager, Enroll360

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Michael Koppenheffer

Vice President of Marketing Programs


Madeleine Rhyneer

Vice President of Consulting Services and Dean of Enrollment Management

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Beth Donaldson

Senior Consultant and Principal

Latest research and insights

6 proven ways to boost your college enrollment

Finding and recruiting adult learners

Here’s what the institutions who grew grad enrollment in 2020-21 did right

2 changes to your admissions policies that can increase access and enrollment

3 strategies to successfully recruit and enroll underrepresented students

What we learned helping 100 universities recruit adult learners

James Steen, VP of Enrollment Management, Houston Baptist University

"No way could we generate this volume of leads or applications without EAB and the application generation machine that EAB does very, very well. No way could we replicate that on our own. What EAB does for my team is invaluable. I am proud to tell the others who we use and how we use EAB because we have had phenomenal success."

John Lehman, PhD, Vice President for University Relations and Enrollment (Michigan Technological University)

"We signed on with a one-year contract last year, got in halfway through the cycle. We went to an EAB roundtable with the other new clients. We heard these stories that we could expect 25%-35% increases in apps. We walked out of your building and asked each other, 'are they all actors?' So far this year, we are up 27% in apps over last year (Feb. 2020), so it has fully met our expectations of feeding the top of the funnel."

Learn how Enroll360 can power your admissions process

Engage and enroll your next class in an increasingly complex, digital-first world. To speak with an enrollment expert about Enroll360, please fill out the form or contact us at (202)-747-1005.

Explore all student marketing & enrollment solutions

Virtual Tours

In a digital-first world, YouVisit Virtual Tours give prospective students an immersive experience of your campus from the comfort of their homes.

Audience Generation

Harness the power of Cappex and Intersect to find and engage Gen Z students at scale.


Work with us to create a website that impresses your visitors and inspires them to act.

Advancement Marketing Services

Cultivate more alumni donors, increase levels of giving, and engage supporters throughout their donor lifecycle.

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