Tailored partnerships powered by EAB's Next-Generation Recruitment Ecosystem

Marketing services and enrollment management solutions for higher education

To keep pace with a changing enrollment landscape and a digital-first recruiting environment, your team needs access to the most relevant channels and platforms and the insights to understand what works and what doesn’t.

Over the last 18 months, EAB has added some of the best teams in higher education to our family. Our goal is to facilitate as many right-fit matches between students and your college as we can with best-in class marketing and enrollment capabilities. With our recruitment ecosystem, each capability is connected to deliver marketing campaigns that are responsive, personalized, and precisely timed—and will amplify your results.

Cappex is a leading exploration and discovery platform for students. Together with EAB, Cappex inquiries will help you yield your next class.


With access to the 6.5 million high school students on Naviance, Intersect helps colleges cultivate affinity and connect with the highest-intent inquiries.


Wisr’s unique peer-to-peer engagement platform helps colleges create virtual communities to yield their next class.


In a digital-first world, YouVisit virtual tours give prospective students an immersive experience of your campus.


Engage prospective students and strengthen funnel performance with responsive, agile search marketing campaigns

Data-driven targeting strategy based on rigorous predictive modeling that aims to maximize existing and source new markets.

Year-Round Search Campaigns that leverage diversified list sources and modern marketing techniques to engage prospective students.

Parent-First Marketing Campaigns that engage parents and guardians even before students inquire about your school.


Funnel inquiries into admissible, likely-to-yield applicants

Application Marketing campaigns are the fastest way to build immediate demand and maximize submission activity. We leverage our deep understanding of Gen Z communication preferences to execute multi-channel marketing campaigns that drive prospective students to your application.

Early Application Marketing

Campaigns that lay the foundation ahead of application season

Application Stage Intelligence

Data to understand the composition of your inquiry pool and forecast performance

Custom .EDU Application

A student-friendly application that facilitates application completion


James Steen, VP of Enrollment Management

"No way could we generate the volume of leads or applications without EAB and the application generation engine that EAB does very very well. No way could we replicate that on our own. What EAB does for my team is invaluable. I am always happy.  I am proud to tell others who we use and how we use EAB because we have had phenomenal success."


John Lehman, PhD, Vice President for University Relations and Enrollment

“We signed on with a one-year contract last year, got in halfway through the cycle. We went to an EAB roundtable with the other new clients. We heard these stories that we could expect 25-35% increases in apps. We walked out of your building and asked each other "are they all actors?" So far this year, we are up 27% in apps over last year (Feb. 2020), so it has fully met our expectations of feeding the top of the funnel."


Optimize financial aid strategy and leverage intelligent analytics to secure enrollments in a competitive market

We ensure strong yield rates by combining advanced surveying techniques with big data to deliver prescriptive analytics. Our student-level intelligence will guide your admissions staff and maximize the impact of each student interaction.

Bring the power of scale to your enrollment team with Enroll360

Enrollment management is complex and it is only getting more difficult for enrollment teams to keep up with the change of pace. We work to uncover enrollment insights, innovations, and best practices and bring those to you as part of our partnership.

Expert guidance from an EAB team member, known as a Strategic Leader, who will meet with you regularly to refine your enrollment strategy.

National surveys conducted across a wide range of topics, including student communication preferences, entering class trends, new freshman class experiences, and more.

Best practice studies covering a variety of topics, including application completion, yield stage completion, enrollment analytics, digital advertising, and more.

An annual collection of over 300 field tests that we run to uncover new best practices in student marketing.

Reports that allow you to compare your performance to a cohort of similar schools.

Virtual meeting series that enables partners to network and learn from the latest findings and insights from our research.

Partner results


higher student response rate than the industry average


average annual net tuition revenue increase for first-year clients


increase in SAT score for schools not seeking growth


increase in admitted students in the first year of partnership


Maximizing Reach with a Multifaceted Audience Generation Strategy

How one institution bolstered interest and grew enrollment after realigning their list sources with EAB.


How One School Expanded Markets, Grew in Size, and Successfully Shaped Their Class

Recognizing that they had “right-sized” their institution, this university shifted focus from growth to selectivity and retention. EAB pivoted with this university, which has now increased the average GPA by 7%.

Engage and enroll your next class in an increasingly complex, digital-first world. Learn how Enroll360 can help.

To speak with an enrollment expert about EAB’s latest insights and capabilities, please fill out the form below or contact us at (202)-747-1005.

You may also be interested in:

Virtual Campus Tours

With fewer students physically visiting before applying, institutions need a virtual tour that can convey culture and tell their unique story.

Adult Learner Recruitment

Boost graduate, online, and degree completer program revenue with data-driven, multichannel recruitment marketing efforts.

.Edu Transformation

Students cite the college website as their top information source, but also have high expectations when it comes to your digital presence.

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