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Adult Learner Recruitment Hub
Welcome to the Adult Learner Recruitment Hub!
Here you will find the latest research and resources to help you maximize your Adult Learner Recruitment and/or Appily Advance partnership and achieve your team’s enrollment goals.
Below you can browse relevant content or register for upcoming events and webinars to learn about the latest trends in graduate and adult enrollment and connect with peers. To help get you started, check out the Featured Resource for content we thought you’d find interesting.
For questions about your institution’s campaigns or performance data, please connect with your Strategic Leader or visit your partner portal.
Upcoming Events
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Webinar
Converting Prospective Students in an Evolving Digital Landscape
Join EAB’s Director of Agency Services, Sean Tivnan, for an overview of the landscape surrounding college websites, mandates for successfully navigating them, and an introduction to EAB’s best-practice content strategy methodology.
Webinar
EAB About Succeeding in a New Era of Graduate, Online, and Adult Learner Enrollment
Join this webinar to learn how EAB is helping graduate and adult-serving programs reach their goals.
Past Events
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Webinar
AI for graduate and adult enrollment leaders: Immediate and future implications of the new artificial intelligence
During this webinar, EAB enrollment expert, Lori Mapps, will take a look at the new AI, examining use cases with immediate relevance for marketing and enrollment teams and also speculating on the longer-term impact of AI on student recruitment and on the profession more generally.
Webinar
2024 State of the Union: EAB’s Latest Research on the Graduate and Adult Learner Markets
This webinar will outline the insights and data your team needs to set a winning graduate and adult learner enrollment strategy.
Webinar
Achieving Smart Growth in Microcredential Programs: Tactics to Build Successful Standalone and Stackable Credentials
In this webinar, we will profile strategies to ensure that your microcredential programs simultaneously meet the needs of your university, the needs of students, and the needs of employers.
Partner Services
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Partner Service
Professional and Adult Education Web Presence Audit
Partner Service
MBA Program Assessment
Partner Service
EAB Market Insights
Research and Insights
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Resource Center
Enrollment Growth Strategy Resource Center
Shape your future enrollment growth strategy with research that uncovers hidden risks and opportunities and sheds light on…
Professional and Adult Education Advisory Services
Insight Paper
A Guide to the Direct-Admission Landscape
This insight paper explores the direct-admission landscape, what it means for recruitment marketing, and how to embrace it…
Enroll360 Match
Tool
Employer Demand Profiles
These profiles provide a snapshot of the employer demand in each region of the U.S., U.K., and Canada…
Strategic Advisory Services
Research Report
How to Build a Financially Sustainable Microcredential Portfolio
Discover four tactics to improve the financial viability of microcredential offerings as you build a financially sustainable microcredential…
Professional and Adult Education Advisory Services
Research Report
Overcoming Obstacles to Nursing Enrollment Growth
This report outlines insights from over a decade of nursing education research and explores the factors limiting program…
Professional and Adult Education Advisory Services
Insight Paper
AI for Enrollment Leaders
Our insight paper gives actionable advice to college enrollment leaders on four key AI priorities.
Enroll360
Insight Paper
From Stress to Success: Survey Insights to Empower Graduate Enrollment Teams
This report compiles survey findings to provide university leaders with additional insight into the complex graduate enrollment landscape.
Adult Learner Recruitment
Insight Paper
Meet Your New Graduate and Adult Learner Insight Paper
This report explores four insights into graduate and adult learners’ behaviors, preferences, and priorities.
Adult Learner Recruitment
Insight Paper
The Big Bets University Leaders Are Placing on Graduate and Adult Enrollment
To learn more about how higher ed leaders are approaching graduate and adult enrollment, EAB surveyed more than…
Adult Learner Recruitment
Blogs
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Blog
Graduate students are changing – are your recruitment tactics keeping up?
Enrollment teams know best that as technology and students change, so must the marketing and recruitment tactics to…
Adult Education Blog
Blog
How to make the case for investment in graduate enrollment marketing at your campus
In our recent survey of graduate enrollment leaders, 60% of respondents said enrollment goals for their graduate programs…
Adult Education Blog
Blog
How to use state demand data to launch or revitalize programs
When designing new academic programs, faculty and institutional leaders often fall back on the familiar: develop a specialization…
Adult Education Blog