How a Small College Overcame Student List Source Volatility with Appily Prospects
Students were forced to forego standardized testing in favor of social distancing after the onset of the pandemic. As a result, Gilliflower College* had to consider alternative options for finding prospective students.
*Pseudonym
- type
- Private, liberal arts college
- location
- Midwest
- undergraduates
- 1,000+ undergraduate students
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Challenge
After the onset of the pandemic, students across the country were forced to forego standardized tests in favor of social distancing. In turn, test providers, one of Gilliflower College’s* most critical list sources, experienced a dramatic drop in the number of available student leads. As a result, they were forced to consider new methods of finding and connecting with the right-fit prospects.
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Solution
To offset the decline in leads available via test providers, EAB used Gilliflower College’s student search criteria to source 32,000+ additional right-fit prospects from Appily. As an Apply partner, the cost of their Appily Propsects were leveraged at no additional cost.
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Results
When compared to test takers sourced in the same enrollment cycle, Appily Propsects outperformed in the application phase with 1.4% of Prospects applying compared to just 0.8% of test takers. In the end, names from both Appily and test providers produced 10 deposits each and contributed to a robust entering class.
Impact highlights
32K
Appily Prospects added to their funnel
453
Prospects who submitted applications
411
Prospects who gained admission
Appily Prospects were a life saver for us. I don’t think we would have met our enrollment goals without them!
VP of Enrollment
Gilliflower College
