How to make your data strategy stronger
Exploring the benefits of clean data to the success of your advancement program
March 6, 2024, By Jenny Jones, Principal, Advancement Marketing Services
Whether your team has a robust data strategy or you’re struggling with some of the basics of data governance, one thing is certain: data plays a critical role in the success and longevity of advancement programs. Knowing how to capture it, analyze it, and use it to optimize your program is imperative to meeting your continuously increasing revenue goals.
Watch the videos below to hear my conversation with my colleague, Evan Kahn, Senior Director, Analytics, about why data is so critical in driving impactful outcomes in your annual giving program.
Use data and insights for stronger donor personalization
By implementing a sophisticated data strategy, you can gather insights into your donors’ behaviors, motivating factors, and preferences. These enable you to tailor your outreach to each donor, ultimately leading to higher conversion rates and stronger relationships.
Focus on the right types of data
From campaign outcomes and marketing metrics to institutional information and external data – you need to be focused on the right types of data.
Break down institutional silos to centralize data sources
There are many areas at your institution that hold valuable data that can help inform your advancement strategy. Breaking down institutional silos and collecting that data into a central database is key.
Streamline your decision-making with easy access to clean data
Without direct and clear access to data, your team wastes valuable time sifting through data sources to make informed decisions. Every minute saved is an opportunity to focus on strategic initiatives, drive impactful outcomes, and propel your institution toward its goals.
Leverage your data for a higher ROI program
With easily accessible data points consolidated in one platform, you gain deeper insights into program enhancements, campaign adjustments, donor upgrade opportunities, and budget spending optimizations.
Invest in data expertise for maximum program efficiency
While investing internally to cultivate in-house data expertise is crucial for achieving higher program efficiencies, external investments can lead to even greater success, granting access to deeper expertise and expanded resources.
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