The New Rules of Engagement: On-Demand Webinar Series

This webconference serves as an introduction to EAB’s “New Rules of Engagement” research initiative. We discuss the current landscape for alumni volunteering, review the business case for volunteer engagement, and identify areas to prioritize for future investment. In particular, this installment discusses the imperative of securing the loyalties of alumni today who will become tomorrow’s leaders and volunteers.

In this increasingly competitive philanthropic landscape, simply invoking loyalty and duty to one’s alma mater isn’t effective. Millenial and Generation X alumni in their 30s and 40s are the greatest unrealized opportunity for colleges and universities: they are the largest alumni cohort, the least involved, and just a few years away from peak earning potential. Because their funds will follow where their time and talents flow, now is the ideal time to attract them as volunteers. Do you know what it takes to engage them?

Part 1: Applying The New Rules of Engagement to Campaign Leadership Committees

Download the Discussion and Implementation Guide

 

Part 2: Applying the New Rules of Engagement to Traditional Volunteer Structures

More New Rules of Engagement Resources

Research Report

The New Rules of Engagement

Millennial alumni are willing to donate to and become involved with their alma maters, but they seek greater…

Advancement Advisory Services

Infographic

The New Rules of Engagement Infographic

Today’s alumni want to go “all in” as donors and volunteers with the causes they care about. In…

Advancement Advisory Services