Cost of Acquisition Calculator for International Student Recruitment

International student recruitment has become more competitive—and more expensive. Across the UK and global markets, higher education institutions are investing more in agent commissions and scholarships to meet enrolment targets, often without clear visibility into whether that spend is delivering sustainable returns. The result: recruitment teams are asked to make high-stakes decisions about growth, pricing, and market prioritisation without a clear view of cost and margin.

EAB’s Cost of Acquisition Calculator helps leaders make more informed, financially sustainable decisions for international student recruitment. Using data you already collect—tuition, scholarships, and agent commissions—the tool calculates your cost of acquisition (COA) and net tuition revenue (NTR) by course and market. With built-in modelling capabilities, teams can test mid-cycle adjustments, evaluate past performance, and plan future scenarios with confidence.