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Building Enrollment Journeys That Convert

A discussion guide for enrollment leaders

Topic

Marketing and Enrollment

Tag

Enrollment Strategy

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Today’s students engage with colleges across multiple channels over time, but colleges only tend to measure where a student entered the funnel, not what ultimately influenced their decision to enroll. EAB’s analysis of 7 million student journeys shows that students who engage through multiple source types deposit at substantially higher rates, so investing attention in each stage of the journey pays dividends.

This discussion guide helps enrollment leaders assess the complete student enrollment journey, identify gaps in their recruitment ecosystem, and align acquisition, connection, and reinforcement strategies to their enrollment goals. It includes questions you can use with your team to identify practical next steps.

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