Adult Learner Recruitment
Achieving Results with Our Graduate Program Partners
200+
partner institutions6:1
average ROI across multi-year partnership18%
graduate enrollment growth on averageSolutions to Grow Enrollment in a Changing Graduate, Online, and Adult Learner Market
Unrivaled Lead Generation
Maximize reach and build a robust audience
EAB’s experts partner with your team to develop a lead generation strategy to expand your pool of right-fit prospective students.
- Our proprietary consumer database
- Appily Advance’s lead generation platform
- First-party targeting lists
- Test-taker lists
- Your institution’s inquiry pool
- Current undergraduates and recent alumni
- Paid search
- Organic web traffic
Marketing Orchestration
Custom graduate enrollment marketing campaigns
We drive graduate and adult learner enrollment results with responsive campaigns choreographed across channels and customized to each student’s intent and behavior.
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Integrated digital awareness marketing
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Responsive campaign design
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Omnichannel engagement
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Custom campaigns based on consumer data
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Access to your campaign performance data from day one
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Rigorous pilots and tests ensure our work is informed by the latest data
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100+ field tests performed annually
Continual innovation and data transparency
Our work is rooted in data, including micro and macro insights derived from digital body language, proprietary datasets, and predictive analytics. Our robust pilots and tests mean our higher education partners are always one step ahead of the student market.
Craft an innovative blueprint for graduate and adult enrollment growth
We go beyond OPMs and digital marketing agencies to help you develop a plan to succeed in this dynamic market. Our strategic guidance is informed by best practice research, a team of dedicated EAB experts, and a deep understanding of your institution’s needs and goals.
Meet Our Graduate Recruitment Experts
Each of our partners works with a dedicated Strategic Leader who learns your organization and culture to steer your team to the right answers and resources. Our higher ed experts become an extension of your leadership team and expand the capacity of what you can accomplish.
Talk to an ExpertSenior Vice President, Adult Learner Recruitment
Specialties Strategic Planning, Marketing and Recruiting, Enrollment Strategy, Future Growth Opportunities, Board Relations, Future Market Trends, Revenue GrowthManaging Director, Consulting Services
Let's boost your graduate and adult learner enrollment together
To speak with an expert or request a demo, please submit this form.
How EAB Helps Graduate and Adult-Serving Programs Meet Their Enrollment Goals
Latest Research and Insights
The top 5 ways prospective graduate and adult learners are finding your programs
Why half of graduate enrollment leaders didn't meet their goals
The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts
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