Identify High-Potential Employer Partners and Plan Your Pitch
Most professional and adult education teams make the same mistakes when considering potential partners: they waste resources chasing attractive but hard-to-access brands, spend time cold calling with little success, or wait for inbound interest, allocating scarce staff time to evaluating often lackluster leads. Successful institutions use data to identify high-potential partners and strategically plan their pitch around an employer’s specific needs.
Catalog pre-existing relationships to identify high-potential partners
Internal data offers warm leads for employer partnerships, but often goes overlooked. Examine enrollments across your professional and adult education portfolio to find companies enrolling multiple employees. Review relationships across the institution, like companies sponsoring projects or mentoring undergraduate students, to find potential partners already connected to your institution.
Louisiana State University Continuing Education analyzes non-credit enrollment data to find companies enrolling multiple employees. Staff then survey these students to help develop a customized partnership pitch. The University of Delaware Lerner College of Business and Economics grows training relationships by focusing on companies already involved with the College in small ways.
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