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Blog

How to stay ready for donors who “aren’t ready yet”

Through hundreds of field marketing tests yearly, our advancement marketing team has a catalog of tried-and-true digital marketing approaches that help our partners reach their goals.
Advancement Blog
Blog

Why advancement employees leave (and how leaders can fix it)

There are various methods you can use to cope with the advancement talent crisis, but addressing your workplace culture head-on can help you improve retention both immediately and over time.…
Advancement Blog
Blog

What Advancement Leaders Can Learn from Enrollment Leaders About Gen Z

As the “demographic cliff” nears, enrollment leaders are focused on meeting the needs of gen z students and finding the best ways to engage them.
Advancement Blog
Event

Anticipating the Impact of Gen Z: What Advancement Leaders Need to Know

As the next generation of alumni gain giving potential, advancement must understand generational trends to create compelling engagement and fundraising strategies. This session will spotlight forces that make generation Z…
Blog

4 Key Questions About the Advancement Landscape, Answered

At EAB, innovation and expertise are at the core of our mission to empower institutions with the tools they need to succeed. Today, we are excited to introduce Jenny Jones,…
Advancement Blog
Blog

The Dos and Don’ts of Leveraging University Traditions in Your Annual Giving Strategy

In this blog, we’ll explore the dos and don’ts of leveraging your institution’s traditions in an annual giving program.
Advancement Blog
Research Report

6 strategies that address perennial major gift challenges in higher ed advancement

There are three historic challenges advancement must overcome to win new major gift prospects – and thanks to pandemic-era innovations, we now have the ability to tackle these perennial challenges.
Advancement Advisory Services
Blog

Get the competitive edge in advancement’s new hybrid environment

Advancement staff overwhelmingly prefer hybrid work environments. But what makes a hybrid workforce better, and how should you design your mixed-mode office to maximize employee satisfaction and productivity?
Event

2023 Advancement Roundtable

In the 2023 Advancement Forum Roundtable series, the EAB research team will engage chief advancement officers and other advancement leaders in a series of sessions designed to advance strategic decision-making…
Infographic

How to find the next generation of major gift donors

Learn to identify major gift donors and future leaders so you can more effectively target engagement and solicitations specifically to their needs.
Advancement Advisory Services