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Blog

What you need to know about hyper-personalization in enrollment marketing

Without a doubt, “hyper-personalization” is one of the buzziest marketing terms of the decade thus far. Even within higher education marketing and enrollment management, practitioners are hearing about “hyper-personalized” innovations…
Enrollment Blog
Blog

3 key findings from our new analysis of graduate and online enrollments

Each year, our Blueprint for Growth research team dives into the newest data to update our research on enrollment trends in the graduate and online markets. Now, we’re thrilled to…
Adult Education Blog
Blog

How far are students willing to travel to college?

One of the many factors driving students’ choices in the college search process is an institution’s location and proximity to home. This raises the question: how far are students willing…
Enrollment Blog
Blog

How AI can help you win the inbox attention game

Open. Archive. Delete. When it comes to email inboxes, these decisions are made in the blink of an eye. But what will grab high schoolers’ attention enough get your messages…
Enrollment Blog
Blog

8 key trends shaping advancement in 2025

Here’s a look at some of the trends shaping the future of higher education fundraising—and how to prepare for the year ahead.
Advancement Blog
Blog

15 Tips for getting the vibe right on your admitted student days

Students want a campus that matches the energy they're looking for. Ensure your Admitted Students Day nails the vibe by following these 15 tips.
Enrollment Blog
Blog

Takeaways from the AJCU business deans conference

A few months ago, the Association of Jesuit Colleges and Universities (AJCU) invited our team to join 50+ business school deans and associate deans from around the country for their…
Adult Education Blog
Blog

AI is changing the game for graduate and adult student recruitment—here’s how

How could AI transform the ways we reach and recruit students? Learn more about how hyper-personalization can impact adult learner recruitment.
Adult Education Blog
Blog

How 1,000+ prospective HBCU students conducted their college search

Survey responses from HBCU-seeking students indicate clear trends in how students search for and evaluate colleges, which can help HBCU enrollment leaders maximize recruitment among that population. Discover two of…
Enrollment Blog
Blog

2023 in review: A momentous year in higher ed

2023 was a year of big changes. As we reflect on the past 12 months, we’re sharing what was most popular with our readers this year—including you! Read on to…
Enrollment Blog

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