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Blog

Graduate students are changing – are your recruitment tactics keeping up?

Enrollment teams know best that as technology and students change, so must the marketing and recruitment tactics to reach them. Here are three key findings from the survey and related…
Adult Education Blog
Blog

How to make the case for investment in graduate enrollment marketing at your campus

In our recent survey of graduate enrollment leaders, 60% of respondents said enrollment goals for their graduate programs increased since last year. If your team is advocating for additional investment…
Adult Education Blog
Blog

Our New Staffing Model Playbook for Higher Ed CMOs

How can CMOs adapt their staffing models to meet today’s staffing and market realities? Here are three practices higher ed CMOs should consider.
Adult Education Blog
Blog

2023 in review: A momentous year in higher ed

2023 was a year of big changes. As we reflect on the past 12 months, we’re sharing what was most popular with our readers this year—including you! Read on to…
Enrollment Blog
Blog

Building awareness of your law program is more important than ever

Here are three strategies our Law School Enrollment Services partners are using to increase their reach, build awareness, and grow enrollment.
Adult Education Blog
Blog

Scaling microcredential programs through employer partnerships? Minimize risk with these 3 practices

This blog shares three practices for scaling microcredential programs that guarantee employer partner participation and minimize cost to mitigate risk.
Adult Education Blog
Blog

To design microcredentials that meet student needs, follow these 3 steps

This blog outlines three steps you can follow to design microcredentials around the needs of your professional and adult learners.
Adult Education Blog
Blog

Why it’s so hard to find enough domestic leads for online graduate and adult programs

As global conditions continue to fluctuate, so will the state of international lead generation. Regardless of the future, bolstering your domestic lead generation efforts for your online programs will help…
Adult Education Blog
Blog

How to recruit specialized business students and grow non-MBA enrollment

The following is a guide to help you locate, recruit, and nurture specialized business students.
Adult Education Blog
Blog

Understanding the basics of bot-generated leads

It’s no secret that lead generation for graduate and adult programs can be challenging. Common points of frustration for enrollment leaders include high cost per lead and lower-than-desired conversion rates.
Adult Education Blog