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What burgers and fries can teach us about the state of grad program competition

Learn what chains like McDonald's and Culver's can teach us about competition among graduate, professional, and continuing education programs.
Adult Education Blog
Blog

What the 2008 Recession tells us about the future of the adult degree completer market

For many degree completers, the thing that made them re-enroll was a major shift in life circumstances: a catalytic life event. But can a nationwide crisis like COVID-19 become a…
Adult Education Blog
Blog

3 tactics for growing law school enrollment during (and after) COVID-19

As the law school community navigates this unique cycle and prepares for the potential long-term impacts of the pandemic on recruitment, here are a few ways admissions teams can continue…
Adult Education Blog
Blog

Launching tech graduate programs? Here’s how to make them stand out

How can universities design tech programs to stand out in this increasingly competitive market? After advising more than 40 universities on technology programs in the past year through EAB’s Market…
Adult Education Blog
Blog

Graduate enrollment leaders are burned out. Here’s why—and how you can help.

Beyond the well-documented stressors that come from living and working through a global pandemic, what factors are driving the pressure graduate enrollment leaders face? And how might these stressors influence…
Adult Education Blog
Blog

Struggling to engage busy adult learners? Start by auditing your recruitment emails.

After spending the better part of two decades crafting recruitment communications on behalf of colleges and universities (including our 140+ Adult Learner Recruitment partners), here are a few insights that…
Adult Education Blog
Blog

The top 5 graduate programs to launch online in 2022

Our researchers took a look at which master’s degree programs have the highest potential for growth online. Here’s what we learned.
Adult Education Blog
Blog

What can big consumer brands teach graduate and adult enrollment leaders?

The good news for schools looking to improve their graduate and adult learner marketing is that big consumer brands are setting an example for higher ed—especially at a time when…
Adult Education Blog
Blog

6 elements of an effective graduate enrollment management plan—and why you need to build one

Today’s market conditions, combined with expected enrollment shifts in the years to come, mean that it’s more important than ever to have an effective graduate enrollment management (GEM) plan in…
Adult Education Blog
Blog

3 ways to improve lead conversion for adult and professional programs

Below are three findings that can help institutions optimize their own lead generation and conversion efforts for adult and professional programs.
Adult Education Blog

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