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Video

Maximizing Adult Learner Enrollment in a Digital-First Era

Watch our short video for an early preview of Adult Learner Recruitment’s upcoming enhancements, including optimized organic lead generation, conversion tracking, and more.
Adult Learner Recruitment
Blog

3 ways to make your website stand out to graduate prospects

Discover ways to attract graduate students to your university website by enhancing functionality, SEO, and user experience.
Adult Education Blog
Blog

How employer demand trends across two countries demonstrate need for AI skills

Demand for AI professionals is rising quickly, nationally and internationally, and schools need to know how they can support and attract student interest.
Adult Education Blog
Blog

The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts

We recently surveyed university presidents, provosts, and VPEMs to quantify the challenges institutions face in growing enrollment in graduate and adult-serving programs. Here are the top four challenges university leaders…
Adult Education Blog
Blog

The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments

As the graduate market moves away from its COVID-induced bumps in enrollment, and as undergraduate enrollment continues to fall short, university executives are facing more pressure to grow graduate enrollment.
Adult Education Blog
Blog

How to recruit specialized business students and grow non-MBA enrollment

The following is a guide to help you locate, recruit, and nurture specialized business students.
Adult Education Blog
Event

Cultivating Successful Employer Partnerships

Join this webinar to hear EAB’s latest research on building successful employer partnerships to fuel growth in graduate and adult-serving programs.
Blog

Our New Staffing Model Playbook for Higher Ed CMOs

How can CMOs adapt their staffing models to meet today’s staffing and market realities? Here are three practices higher ed CMOs should consider.
Adult Education Blog
Blog

2023 in review: A momentous year in higher ed

2023 was a year of big changes. As we reflect on the past 12 months, we’re sharing what was most popular with our readers this year—including you! Read on to…
Enrollment Blog
Blog

Understanding the basics of bot-generated leads

It’s no secret that lead generation for graduate and adult programs can be challenging. Common points of frustration for enrollment leaders include high cost per lead and lower-than-desired conversion rates.
Adult Education Blog

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