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Blog

The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments

As the graduate market moves away from its COVID-induced bumps in enrollment, and as undergraduate enrollment continues to fall short, university executives are facing more pressure to grow graduate enrollment.
Adult Education Blog
Blog

How to recruit specialized business students and grow non-MBA enrollment

The following is a guide to help you locate, recruit, and nurture specialized business students.
Adult Education Blog
Blog

Understanding the basics of bot-generated leads

It’s no secret that lead generation for graduate and adult programs can be challenging. Common points of frustration for enrollment leaders include high cost per lead and lower-than-desired conversion rates.
Adult Education Blog
Blog

Interest in online law programs is growing-here's how 2 law schools are entering the online market

As you are considering the future of legal education and potentially, the role of online law programs in your portfolio, here are a few strategies two of our (anonymized) partner…
Adult Education Blog
Blog

Do your academic programs meet military students' needs and preferences?

Like other adult learner populations, our research shows that military students are more likely to prioritize shorter completion times and alignment to their post-service career when choosing a program.
Adult Education Blog
Blog

How MBA programs can set a winning messaging strategy

With rapid growth in MBA programs and fewer students taking graduate admissions tests, this competition can easily drive up digital marketing bottom lines.
Adult Education Blog
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Resources

Blog

How to manage your digital lead generation budget

Get strategies to more effectively manage your digital lead generation budget for graduate and adult-serving programs.
Adult Education Blog
Podcast

It's Time to Strengthen Support for Student-Parents

Experts highlight better ways to support student-parents and explain why it isn’t just the right thing to do, it also makes perfect business sense for colleges.
Blog

Mistakes you might be making when marketing online programs

Here are a few of the mistakes your institution may be making when marketing to and recruiting online learners, and how to address them.
Adult Education Blog
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