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Blog

How to stay ready for donors who “aren’t ready yet”

Through hundreds of field marketing tests yearly, our advancement marketing team has a catalog of tried-and-true digital marketing approaches that help our partners reach their goals.
Advancement Blog
Blog

The alumni segment that gave at a nearly 2x greater rate at the College of Charleston

Advancement leaders are always hunting for cohorts of alumni who have the greatest likelihood to donate. But all too often, seemingly promising segmentation approaches don’t reveal actionable differences in giving…
Blog

How strategic staffing can increase your ROI

When it comes to investment in advancement office staffing: It’s not how many FTEs you add, but where you add them in your advancement shop that produces high ROI. Learn…
Advancement Blog
Blog

Digital gift officers are just the beginning

Learn how advancement leaders can accelerate donors up the pipeline by encouraging handoffs from digital gift officers to major gifts and investing in stewardship that demonstrates impact.
Blog

How to make your gift society work for you

An overwhelming majority of donors care little about certificates, plaques, and other traditional gift society touches, but abandoning societies altogether may be premature. Learn how to make your gift society…
Advancement Blog
Blog

Things have changed—has your Annual Giving strategy?

My colleagues recently shared hot takes influencing today’s annual giving, and as a new member of the team, I want to add what I’ve noticed on my own journey. From…
Blog

Fundraising During Uncertain Times: What Not to Do

The first two decades of the 21st century have already witnessed several major disruptions with significant economic impacts, from three recessions to the pandemic to today’s hiring crisis. And with…
Advancement Blog
Partner Story

How Missouri State University Leveraged Data to Grow Their Advancement Shop

Missouri State University (MSU) is a public doctoral professional university in Springfield, Missouri. Founded in 1905, its mission is to educate students to be global citizen scholars.
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