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Faculty are inherently innovative, especially when it comes to designing new academic programs. But because faculty are disconnected from the the day-to-day realities of new student recruitment, new programs tend to reflect faculty priorities more than emerging student interests. As a result, new programs rarely drive enrollment growth, despite the investments required to launch them. […]
In an environment of increasing competition for first-time full-time students, institutions are turning to community college transfer students in order to diversity undergraduate enrollments and stabilize tuition revenues. Unfortunately, conventional transfer recruitment, application, and admission processes fail to address community college students’ leading concerns as they consider the four-year option. As a result, four-year colleges […]
Strategic marketing is proven to be effective in the undergraduate space, but few people recognize how it can be used to critical effect in the graduate space. Here are three overarching strategies that will allow you to amass a larger group of right-fit inquiries for your graduate programs.
About the Webconference The increasing importance of return-on-investment in students’ college choice has put academic programs front and center: will the institution’s programs put students on a strong career trajectory? Unfortunately academic programs are traditionally designed with a greater focus on faculty priorities than on enrollment. Leading institutions are using enrollment trends to drive program […]
As part of the Enrollment Management Benchmarking Survey, we asked enrollment managers to characterize their role in student success initiatives. See the initial findings from the survey, including the structures of enrollment management offices tasked with leading institutional retention efforts.
About the Webconference After decades of research into how to predict student success based on pre-enrollment data, even the most sophisticated models offer limited value in admissions. Statistical analysis of traditional success indicators like high school GPA, class rank, and standardized tests can be a useful part of an admissions office’s toolbox, but most pre-enrollment […]
College applications are at an all-time high this year, but is it too soon for enrollment leaders to start celebrating? Learn how changes in FAFSA timing have impacted the traditional enrollment cycle for prospective undergraduates.
Understand the true meaning of ""multichannel"" in your recruitment marketing campaigns and which combinations can best engage your audience. Hear from our experts in this second installment of our Q&A series.
When Jamal Encalade applied to Spring Hill College, his life changed forever. He completed their custom application, designed to find students with exceptional leadership abilities, and may have otherwise been overlooked due to his lower GPA. Read Jamal's story.
Last month, one of our enrollment experts, Peter Farrell, predicted that higher application spikes due to early FAFSA may be a false signal for enrollment leaders, based initial survey data from 171 institutions. Read the latest update on application volatility that many enrollment offices are currently facing.
