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Certificates, badges, stackable master’s degrees, and other short-format credentials appear to be a big countercyclical enrollment opportunity for universities. We've outlined six insights on the market realities and challenges of launching certificate programs.
Adult learners must leave programs able to articulate and demonstrate the skills gained, especially if students completed non-degree credentials since most employers don’t understand what alternative credentials convey. Memorial University found that employers were more likely to interview students who discuss coursework in terms of competencies than subject matter or academic field.
Rather than choose a credential to launch and hope to find an audience, first determine the audience a program will serve and then build the offering to meet their needs. Read our Roadmap on how to effectively design credentials to meet adult student needs.
A program can serve multiple working adult segments, but “one-size-fits-all” programs rarely work. Begin student-centered program design with a specific audience in mind to ensure new offerings match prospective adult students’ career goals.
To maximize the market opportunity and minimize the disruption presented by alternative credentials, institutions will need to rethink both their investments in and approaches to post-baccalaureate programs.
As the coronavirus crisis impacts professional job prospects and university enrollment targets, professional and adult education units must develop innovative and flexible programs which meet the evolving needs of the market, young alumni, and working professionals. Participants in the meeting will have the opportunity to share their own ideas, explore how peers would design a new program to meet the needs of young alumni or current professionals in specific industries, and help shape and direct EAB research.
In March 2022, EAB gathered senior leaders from universities across the U.K. and Ireland in London to discuss challenges and opportunities facing the sector, particularly in the wake of the pandemic. Read on to review some of the main takeaways from the sessions, as well as perspectives from leaders in the room responding to the latest EAB research.
Get guidance to determine whether launching a CBE program is the right fit for their institutions, tools to mitigate the costs and risks of launch, and resources to support continuous improvement in student screening and support.
Learn about the costs, challenges, and risks of CBE launch and uncover three predominant myths about competency-based education.
Join our EAB-facilitated experience to educate your team on the certificates market and inform programming decisions.