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Roadmap

Design Credentials to Meet Adult Student Needs

Rather than choose a credential to launch and hope to find an audience, first determine the audience a program will serve and then build the offering to meet their needs. Too often campus stakeholders chase innovative-sounding credentials like badges or micro-degrees; however, students and employers don’t understand what these non-degree credentials mean. Student-centric, versus credential-centric design, ensures the offering matches the audience’s needs.

Key Insights

Rather than choose a credential to launch and hope to find an audience, first determine the audience a program will serve and then build the offering to meet their needs. Read our Roadmap on how to effectively design credentials to meet adult student needs.

Insights and best practices for partners

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