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Event

Predictive Modeling for Annual Giving

This webconference will explore use of the "R language" to build a predictive model for annual giving. It includes an explanation of the "R environment," statistical programming, and advanced analytic…
Research Report

Integrated Marketing and Branding Strategies of Technological Research Universities

This report examines organizational office structure, brand discovery, and office assessment at mid-sized science and technology-oriented universities.
Blog

Overcome these two roadblocks to engage young alumni

Engaging young alumni is an investment in the future sustainability and growth of your annual giving program. Through targeted digital strategies, personalized communications, unique messaging, and non-monetary engagement opportunities, you…
Advancement Blog
Tool

Assessing Your Current Annual Giving Program Engagement Strategies

Download this toolkit and discussion guide to complete a self-audit of your institution’s current annual giving strategy towards four key audiences.
Advancement Marketing Services
Insight Paper

5 Reasons Higher Ed Leaders Should Invest in Annual Giving Programs

Discover five reasons why presidents and executive leaders should reevaluate and reinvest in annual giving programs.
Advancement Marketing Services
Blog

5 top priorities for advancement leaders in 2023

EAB identified 5 top priorities for advancement leaders from a survey of chief advancement officers across the U.S., Canada, and the U.K.
Advancement Blog
Blog

Using artificial intelligence (AI) for more effective annual giving

Even in its early stage of adoption, artificial intelligence (AI) can efficiently raise more money and improve the donor experience.
Research Report

Winning Donor Mindshare in the Attention Economy

Explore this study for three multichannel strategies to boost alumni participation rates and win donor mindshare in today’s competitive attention economy.
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