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Blog

The ad campaign that helped boost FAFSA filings

FAFSA filing rates have been down significantly this enrollment cycle.. As part of EAB’s work to address this problem, we developed a broad public service campaign to remind students to…
Blog

Transition to online learning presents an opportunity for independent schools to target prospective families with digital ads

Independent schools’ small size, agility, and freedom from stringent academic requirements have allowed them to successfully transition to digital learning during the COVID-19 pandemic. As they work to ensure all…
Insight Paper

Higher Education Website Performance Metrics and Benchmarks

Use these metrics and benchmarks to help you assess how well your school’s website is currently serving your enrollment goals.
Blog

Don’t let your website hurt your student recruitment

When assessing how well or how poorly your school’s website might be serving college-bound students, it’s helpful to consider these three priorities.
Enrollment Blog
Blog

Paid search 101: What enrollment leaders need to know

We define common paid search terms and concepts, and share how you can get the most out of your paid search advertising efforts.
Blog

3 ways for EAB partners to get the most out of the new eab.com

We recently updated our site to make it easier for you to find the resources and events you’re looking for. Get started with our step-by-step guidance.
Strategy Blog
Insight Paper

Recruiting ‘Gen P’

This report offers guidance for enrollment leaders on the mindset of “Gen P,” or the students whose college-going behaviors have been influenced by their experiences during the pandemic.
Enroll360
Event

Organizational Design and Strategy Benchmarks for Professional, Continuing, and Online Education Informational Session

Join Matt McAloon in an information session on the Organizational Design and Strategy Benchmarks for Professional, Continuing, and Adult education survey. In the November 16 and December 7 sessions he’ll cover highlights from…
Event

Establishing Technology-Enabled Workflows to Provide Specialized Support to Students

Back by popular demand, join us for a newly updated version of the CONNECTED22 strategy conversation with Kansas State University and University of Missouri, St. Louis. In this session, we…
Tool

Economic Development Communications Trends and Tools for Higher Ed

COVID-19 has exacerbated financial, social, and physical challenges both in and outside of campus, prompting many higher education institutions to reevaluate their role in economic development and recovery. Discover five…
Strategic Advisory Services
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