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Blog

The campaign strategy that helped one graduate program see a 4.6x increase in applicants

Learn how direct mail can help your recruitment marketing messages stand out to college students, increase the effectiveness of your digital enrollment ads, and boosts results at each stage of…
Adult Education Blog
Blog

How Houston Baptist University tripled graduate student enrollment

Despite facing enrollment challenges ranging from incomplete applications to a hurricane, Houston Baptist University has significantly grown their graduate program enrollment over the past several years. We sat down with…
Adult Education Blog
Partner Story

Growing College of Pharmacy Enrollment 27% Through an Integrated, Personalized Marketing Strategy

Many pharmacy schools nationwide are experiencing dramatic declines in student enrollment, plus increased competition in nearby areas. Learn how one school partnered with EAB to introduce a more personalized and…
Insight Paper

The Big Bets University Leaders Are Placing on Graduate and Adult Enrollment

To learn more about how higher ed leaders are approaching graduate and adult enrollment, EAB surveyed more than 60 university executives.
Adult Learner Recruitment
Blog

Graduate assistantship budgeting and growth model

This project, part of the Rising Higher Ed Leaders Fellowship, seeks to incentivize Ph.D. student growth and review graduate assistantship budgeting with minimal financial impact.
Strategy Blog
Blog

4 ways to adjust your graduate student recruitment strategy during COVID-19

EAB partnered with NAGAP to conduct a survey to learn how graduate enrollment leaders are adapting their recruitment and admissions strategies during COVID-19. See four insights to help guide your…
Blog

What recent coverage gets wrong—and right—about master’s degrees

Recent news coverage brings up a critical question for higher education leaders: how can colleges and universities ensure they offer master’s programs that are worthwhile investments for students? We dug…
Adult Education Blog
Blog

3 higher ed program design strategies to serve career changers and advancers

In our most recent survey of 2,000-plus adult learners, 54% of respondents said they want to further their education to “advance in [their] career” or “change careers.” Especially as prospective…
Blog

What does the strong employer demand for speech-language pathologists mean for your university?

Here's how your school capitalize on growing employer and student demand for speech-language pathology programs.
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